Ali Merchant is an Indian television actor, TV anchor, DJ, and music producer from Mumbai. He began his career in entertainment as a model, winning the Mr. Bombay title at 17, and then appeared in over 35 TV shows, including Kahaani Ghar Ghar Kii, Yeh Rishta Kya Kehlata Hai, Amber Dhara, and Do Hanson Ka Jodaa. Merchant also gained widespread attention for his stint on Bigg Boss 4 in 2010, where he married co-contestant Sara Khan on the show. Beyond acting, he transitioned into music as DJ Ali Merchant, producing EDM remixes and Bollywood fusion tracks released through major labels like T-Series and Zee Music, and performing at large events and tours in India and abroad.