Prasad Bidapa is a trailblazer in the Indian fashion industry, with a career spanning over four decades. Renowned as the iconic fashion guru of India, he has witnessed the industry's evolution from its nascent stages. A distinguished alumnus of NID Ahmedabad, Bidapa has conceptualised and curated numerous high-profile events, including:
- India Men's Fashion Week, Colombo International Fashion Week, Kingfisher Fashion Awards, Mega Model Hunt (India's premier model training programme), The LUXO Luxury Weeks, Graduation Shows & Mentoring of Students of the leading Fashion Institutions of India.
A textile expert himself, Bidapa has been instrumental in promoting sustainable fashion and design development. Since 2015, he has presented the Rajasthan Heritage Week, a project developed for the Government of Rajasthan under the leadership of Vasundhara Raje. This initiative has set a benchmark in Khadi and handloom revival, showcasing the rich heritage of Indian textiles. His connect to the Textile & Craft Artisans & Clusters has resulted in successfully promoting what he calls the national treasures of India.
His innovative property Prasad Bidapa Mega Model Hunt is credited to having trained and discovered some of the biggest faces in Bollywood like Deepika Padukone, Anushka Sharma, Lara Dutta, Jacqueline Fernandez, John Abraham, Arjun Rampal, Dino Morea, and many more.