Content Strategy Workshop - Build Killer Content That Sells

Whether you are an entrepreneur, working for a start-up or for a large corporate, you need the RIGHT content to achieve your marketing goals!!!
Presenting this limited-edition workshop to help you master the following:

> Map your business goals to content marketing KPIs
> Define Value Proposition of your Offering
> Identify Buyer Persona(s) and Define them
> Identify types of Content Assets you Need
> Build Content Calendar
> Create Content
> Craft the Buyer's Journey
> Tweak, Repurpose and Reuse Content

The workshop will be interactive with hands-on assignments. You will also get templates and checklists including templates for blogs, case studies, press releases, & web pages!

About the Anchor:

Anupam Dasgupta is a seasoned marketing and strategy professional with 15+ years of experience across marketing, business planning, sales, presales, sales enablement, business consulting. IIM MBA with executive-level experience across start-ups and large firms. Recognized as Most Influential Marketing Leader at World Marketing Congress 2017 2018 & 2019. Member of Editorial Board for Airport Focus International Magazine, UK. Recognized as "Corporate Game Changer" by Corporate Vision magazine. Author of 2 novels, featured in Times of India, New Indian Express, The Hindu, Deccan Chronicle for the same.

**Tickets once booked cannot be canceled or rescheduled please**